website or sales funnel. Placing your product or service in front of them over and over again. Well let me show you how you have that ability using Facebook/ Instagram Ads.
Target online users based on country, state, city or even address. We now have access through Facebook and Instagram to features that will give you even more ways to reach people in specific areas.
1) Selecting A Location
Targeting options let you select your audience from the following locations:
State or region
DMA® (Designated Market Area)
Zip or post code
2) Refine The Audience
Refine which audience would be most interested in your business. Choices for audiences within a location being:
(Default) Everyone in this location. People whose current city on their Facebook profile is that location, as well as anyone determined to be in that location via mobile device.
People who live in this location. People whose current city from their Facebook profile is within that location. This is also validated by IP address and their Facebook friends’ stated locations.
Recently in this location. People whose most recent location is the selected area, as determined only via mobile device. This includes people who live there or who may be traveling there.
People traveling in this location. People whose most recent location is the selected area, as determined via mobile device, and are greater than 100 miles from their stated home location from their Facebook profiles.
"Targeting audiences by location and age has truly increased my ROI on advertising."
So, do you think trucking industry experts (like yourself) can use social media (Facebook, Twitter, etc.) to do business advertising better?